• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Carlson Wealth Management

  • Home
  • About
    • My Story
    • The Company
    • The Defense
  • Calculate
    Your Risk
  • Check Your
    Portfolio
  • Investment
    Management
  • Contact
  • Client
    Login

My Story

My Story

Have you ever experienced losing half of your portfolio?

I graduated honors with a business degree from a private New York university. I was trained in the financial services industry by one of Wall Street’s top investment firms. Yet neither was any help to me when I experienced one of the worst bear markets in the history of the stock market.

From 2000 through 2002 the S&P 500 lost almost 50% of its value while the NASDAQ lost over 75%!!

I was trained in, and at the time was following, the investment philosophy of our industry. It’s called the Modern Portfolio Theory and it basically states that investors can achieve their investment goals through proper diversification and investing for the long term.

Well, during that bear market my clients lost a lot of money; my family lost a lot of money and I lost a lot of money. It made me physically ill and it almost forced me out of a business that I loved.

But with every problem always comes an opportunity. I was fortunate to have been introduced to a book written by Tom Dorsey about an old investment methodology called Point and Figure analysis that dates back to the early 1900’s. Over time it changed my career and my life!

Point and Figure is rooted in the irrefutable laws of supply and demand which influence all markets whether it is stocks, bonds, real estate or even the price of tomatoes in the grocery store. The basics are the same and are common sense. If more people (money) are buying than selling then the price is controlled by demand and can only go in one direction, UP; and if more are selling than buying then the price is controlled by supply and can only go in one direction, DOWN. To make money in your portfolio you need to maintain investments that are controlled by demand. Simple and Logical. I liked that. It made sense to me and I knew if it made sense to me then it would make sense to my clients. However, it takes more than just reading a book. This is a methodology that must be experienced, practiced, lived and learned over time.

I believed that using Point & Figure analysis could potentially provide valuable insights into building a model aimed at mitigating risks to my client’s portfolios during market declines.

My goal was to figure out a way to know when to play offense in the markets, but as importantly to know when to play defense and do so in a way that allowed my clients (and me) to sleep at night. I never wanted to go through again what I did in the 2000 bear market.

I’ve heard some people say that it doesn’t bother them too much to see their portfolio go down because over time they believe it will go back up. They are taking a buy and hold approach. Personally I think most of us do not have the emotional or financial capacity to deal well with seeing our investments lose 20%, 30% or 40% like in 2008. This is nothing more than a buy and HOPE approach. It is not a strategy, but a posture. Besides, simple mathematics tell us, that if you are able to preserve the value of a portfolio during a market decline then it only makes sense that you will have more to work with when the markets go back on offense and over time you should expect to accumulate a greater nest egg with much less risk.

Given the choice which option would you prefer?

Today I can say that the principles of Point and Figure have provided me with the tools and the discipline to know when to play offense and when to play defense. My clients know that what I do is systematic and disciplined.  There is no guess work.  They know that I am there to navigate our way through the many storms that Wall Street throws at us over time.  They know I am immersed in my practice; that I love what I do and that I am there for them.

  • Concerned with preserving your principal?
  • Unwilling to accept large losses in your portfolio?
  • Investing without a discipline and a strategy?
  • Would prefer a proactive rather than a passive management?

If so, then Carlson Wealth Management may be a good fit for you.

Set A Time To Talk

Primary Sidebar

Set A Time To Talk
Text Me Your Questions 828-818-TEXT (8398)

Footer

GET IN TOUCH

Know Your Risk Score

riskalyze
Calculate Here No Cost

Contact

Carlson Wealth Management
Phone / Fax: 844.680.1300                        Click to Text: 828.818.TEXT(8398)                    Email: info@carlsonwm.com

Follow Me on LinkedIN

Copyright © 2025 Carlson Wealth Management • Check the background of this firm on FINRA’s Broker Check

Registered Representative offering securities and advisory services through Independent Financial Group, LLC (IFG), a Registered Investment Adviser. Member FINRA / SIPC. Carlson Wealth Management and IFG are unaffiliated entities.

Licensed to sell securities in the following states: AZ, CA, FL, NY, OR & WA Information provided is from sources believed to be reliable however, we cannot guarantee or represent that it is accurate or complete. Because situations vary, any information provided on this site is not intended to indicate suitability for any particular investor. Hyperlinks are provided as a courtesy and should not be deemed as an endorsement. When you link to a third party website you are leaving our site and assume total responsibility for your use or activity on the third party sites.

The market indexes discussed are unmanaged and generally considered representative of their respective markets. Individuals cannot directly invest in unmanaged indexes. Past performance does not guarantee future results. The return and principal value of investments will fluctuate as market conditions change. When sold, investments may be worth more or less than their original cost. No investment strategy can guarantee a profit or protect against loss.
Website Design